The Opportunity
BrightPath E-commerce, a fast-growing Shopify brand based in New York, was scaling rapidly but struggling to keep its finances in order. The founder was manually reconciling accounts on weekends, sales tax rules across multiple states were confusing, and missed filings had already resulted in IRS penalties. Payroll was also being handled through spreadsheets, creating errors and delays in employee payments.
With growth accelerating, the business needed a partner who could bring order, compliance, and structure to their financial operations — without the cost of hiring a full-time finance team.
The Solution
BrightPath first engaged Finaura for bookkeeping services. Within three months, we:
- Implemented cloud-based bookkeeping software.
- Standardized expense categorization and automated bank reconciliations.
- Delivered clear monthly financial statements.
As trust grew, BrightPath expanded to sales tax compliance. We registered them in all applicable U.S. states, filed backdated sales tax, and set up automated compliance going forward. Finally, as the team grew to 25 employees, they adopted our payroll management service, ensuring timely salary processing, automated tax deductions, and error-free payslip generation.
The Impact
- Reduced IRS and state penalties, saving over $20,000 annually.
- Identified unclaimed deductions worth $100,000, improving net profitability.
- Automated payroll for 25 employees, saving more than 30 admin hours monthly.
Delivered accurate financial reporting that enabled leadership to confidently secure a $500,000 business loan for expansion.
“Finaura feels like an extension of our team. What started with bookkeeping has turned into full financial management. Their structure, compliance expertise, and reporting accuracy have been transformational for our business.”
